Natural & Organic Hair Care
BEST FOR THE WORLD
Our best-selling and award-winning OI family acts as both a daily routine and styling agent. Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair.
Davines OI Range – “Absolute Beauty” for Hair & Skin
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Overview: The OI collection is a luxurious, award-winning line designed to bring out absolute beauty in both hair and skin, guided by the concept of harmony between opposite forces. It's infused with Amazonian Roucou oil, packed with antioxidants and beta‑carotene to strengthen hair, fight aging effects, and provide immediate visible results from first use.
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Key Products & Benefits:
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OI Shampoo: A gentle, milky‑smooth cleanser enriched with Roucou oil for softness, shine, volume, detangling, and protection against aging and environmental stress.
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OI Conditioner: Deeply nourishes while delivering incredible softness, moisture, and shine.
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OI Soufflé: A stylish leave‑in treat in a liquid‑to‑foam mousse form; builds radiant shine and volume—ideal for fine hair when paired with shampoo.
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OI All‑In‑One Milk: A multitasking leave‑in product that hydrates, tames frizz, protects from heat, and adds softness—can also be used as a hair mask.
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OI Hair Butter: A rich, smoothing butter that nourishes and softens.
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OI Oil: An anti‑frizz, multi‑function oil that detangles, adds shine and softness, and protects hair structure—without heaviness.
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What It Delivers: Softness, shine, detangling, lightweight nourishment, frizz control, and a luxurious sensory experience—making everyday hair care feel indulgent and impactful.
Davines Heart of Glass Range – Crafted for Blonde Hair
Overview
The Heart of Glass line is expertly formulated to care for natural or lightened blonde hair, combining cutting-edge scientific actives with natural botanicals to deliver proven cosmetic benefits—such as protection, treatment, and brightening—while maintaining high levels of naturality and biodegradability. These silicone-free products are thoughtfully designed to strengthen and preserve hair fiber under stress from lightening or environmental factors.
Key Ingredients & Performance
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Biacidic Bond Complex: A patented molecule blend developed in Davines Labs, found in both the Intense Treatment and Rich Conditioner. It provides preventative strengthening and effective repair to the hair structure.
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Baobab Extract: A plant-derived alternative to silicones, offering hydration, elasticity, and heat resistance, all while enhancing styling durability.
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Fortifying Botanical Shield & Illuminating Amino Concentrate: These advanced natural actives boost hair defence and shine in the formulas, emphasising Davines’ commitment to high-quality, biodegradable ingredients.
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Jagua Blue Extract (Natural Pigment): Used in select products to subtly illuminate and tone blonde shades without synthetic dyes.
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High Natural & Biodegradable Content: Heart of Glass products contain between 83.3% and 96.8% natural origin ingredients, with 89% to 98.5% being biodegradable—positioning them as eco-conscious alternatives to traditional formulas.
The architectural project was signed by Matteo Thun and Luca Colombo at MTLC. It demonstrates our company values: beauty, sustainability and well-being. Over an area of 77,000 square meters, the building complex covers about 11,000 square meters and includes spaces dedicated to offices, training, the Research and Development laboratory, production plant and warehouse. Developed starting with the concept of "home," the structure of the Village reinterprets the archetypes of traditional Italian houses in a contemporary way, emphasizing our family roots. The beating heart of corporate life is a large glass structure located in the center of the complex: a luminous "greenhouse" distinguished by modern and light architecture. This is a co-working space, home to the company bistro and restaurant.
Davines created a botanical garden to inspire its researchers in developing new effective and sustainable formulas.
The plants were selected in collaboration with the University of Florence, based on the scientific properties useful for the studies of the Research and Development department.
A place of "accelerated research" for the body and the mind: a space that can always be accessed to enjoy the beneficial effects of contact with the green.
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Discover our wide range of products in-store and receive expert advice tailored just for you. Our knowledgeable team are ready to help you find exactly what you need. We look forward to welcoming you!